What were the goals of the employment?
During the employment, the goal was to update the company's image and create its own brand for the company. This meant making a marketing plan (and the accompanying mapping) and creating graphic guidelines, the company already according to the color and logo specifications, but also by correcting them. During the employment, the possibility of updating these elements related to the logo was explored, but in the end the old logo and color were kept. In addition, during my employment I created different materials for the company's use, from visual to text.
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More detailed description of the work and opening of the content
Marketing plan
- Situation assessment
- Analysis
- SEO
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Visual design
- Landscape visualization
- Different color versions of the logo
- Visual elements of the graphic guideline (visualizations of the protection area and wrongful use cases)
- Gif animations
- Business card design
- PowerPoint themes
- other visualizations
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Content production
- A brand story from the information provided by the company
- Editing metadata
- Updating websites (WordPress)
